Hailey Bieber’s net worth changed dramatically after e.l.f. Beauty acquired her skincare and cosmetics company, Rhode, in 2025. But the widely repeated idea that Hailey Bieber personally became a billionaire from the sale is not supported by the deal’s publicly disclosed terms.
e.l.f. Beauty agreed to acquire Rhode for $800 million at closing, made up of $600 million in cash and $200 million in e.l.f. stock. The agreement also included a potential $200 million earnout tied to Rhode’s future performance over three years, bringing the headline value of the transaction to as much as $1 billion.
The important distinction is that the $1 billion figure represents the value of the transaction—not Hailey Bieber’s personal payout.
Why the $1 billion Rhode sale does not equal Hailey Bieber’s net worth
Rhode was not owned entirely by Bieber. She founded the company with Lauren and Michael D. Ratner, and the business also had outside investors.
Forbes specifically cautioned against treating the $1 billion acquisition price as Bieber’s personal fortune. The publication reported that the deal structure meant she would not automatically become a billionaire and noted that her actual proceeds depended on her ownership stake in the company. Forbes said she could potentially receive a nine-figure amount, but her exact ownership percentage was not publicly disclosed.
That makes precise net-worth figures published by celebrity-wealth websites difficult to verify.
There is currently no reliable public filing establishing Hailey Bieber’s exact personal net worth after the Rhode transaction. A figure presented as an exact number should therefore be treated as an estimate rather than a confirmed financial fact.
What Hailey Bieber actually received from the transaction
The acquisition closed on August 5, 2025, according to e.l.f. Beauty’s subsequent financial filing. At closing, e.l.f. paid $800 million in total consideration, consisting of $600 million in cash and approximately $200 million in newly issued e.l.f. shares. A further $200 million remained available through the performance-based earnout.
The stock component is particularly important when considering Bieber’s personal wealth. Shares issued to existing Rhode equity holders were not simply cash deposited into one person’s account. They were distributed among the company’s eligible equity holders, including founders and other holders.
Some founder and key-employee shares were also subject to lock-up arrangements, meaning portions of the stock could not immediately be sold.
As a result, the eventual financial benefit to Bieber depends on factors that are not completely public, including her ownership percentage, the value of the stock she received, taxes, and whether Rhode earns the additional performance payments.
Rhode was already a substantial business before the sale
The acquisition did not come out of nowhere.
Bieber launched Rhode in June 2022, initially focusing on a small collection of skincare products. By the year ending March 2025, Rhode had generated $212 million in net sales, according to e.l.f. Beauty. The $800 million closing price represented approximately 3.8 times Rhode’s trailing twelve-month net sales.
That financial performance helps explain why the transaction became such a significant part of discussions about Bieber’s wealth. Rhode had developed from a young celebrity-founded skincare label into a business valuable enough for a major publicly traded beauty company to acquire.
The brand’s growth also continued after the acquisition. In August 2026, The Wall Street Journal reported that Rhode generated approximately $160 million in sales during e.l.f. Beauty’s latest quarter, helping drive the parent company’s overall sales growth.
Her financial position after Rhode is stronger, but the exact number remains private
The safest answer to “Hailey Bieber net worth after Rhode” is therefore not a precise dollar figure.
The Rhode acquisition clearly created a potentially very large financial gain for Bieber, but the public does not have enough information to calculate her personal post-sale wealth accurately. The $1 billion headline value cannot simply be assigned to her.
Forbes’ reporting provides the clearest public warning against that assumption: Bieber could potentially have walked away with a nine-figure amount depending on her stake, but the exact amount was not disclosed.
Her wealth also does not come solely from Rhode. Bieber has an established modeling career and other commercial activities, while her marriage to Justin Bieber is separate from her individual net worth. Their combined household wealth should not be presented as Hailey Bieber’s personal fortune.
By 2026, Rhode was continuing its international expansion under e.l.f. Beauty, including further Sephora expansion in Europe. That ongoing performance could affect the value of the earnout attached to the original acquisition.
The key fact is that Hailey Bieber became substantially wealthier through Rhode’s acquisition, but no authoritative source publicly confirms an exact personal net-worth figure after the deal. Any website presenting a precise number should be understood as making an estimate, not reporting a verified figure.
Sources: e.l.f. Beauty | Forbes | The Wall Street Journal | e.lf. Beauty — 2026 Rhode update
